Automate your in-market audience bidding with this Google Ads script
If you’re out of the loop (or new to the biz – welcome!), in-market audiences are a relatively new addition to the paid search world. As the name suggests, they are audiences that Google/Bing deem to be in the market for a certain product, based on intent signals from their browsing history. In a nutshell, in-market audiences are probably more likely to convert than your average user. There’s a huge selection of categories, with more to come.